Instagram is a great place to use video marketing Hootsuite reports that 1 billion people use Instagram every month, and 500 million use it every day.
By the end of 2020, 82% of global Internet traffic was taken by video streaming and download. Because there is so much potential for profit in IG, you can bet that brands compete to put out the best advertising content they can create.Īt the same time, video is huge right now, and it’s only expected to get more popular in the coming years. This makes Instagram one of the top platforms for marketing for companies trying to target young, trendy, and global audiences with their products and services. According to Shutterstock, Instagram’s advertising revenue has increased dramatically in the past few years, totaling about 26 billion in 2021, and it is expected to be 33 billion in 2022, which is four times more than in 2018.
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